Large waves of new adult consumers are set to take the Internet by storm in the coming years, and naturally, this means that high-grade digital marketing skills will definitely be in high demand. The generation of new adult consumers who are preparing to use their own money for the first time will be one that had been raised almost entirely within the Internet, meaning that it will take nothing less than the most savvy marketing expertise to appeal to them successfully.
Long gone are the days where traditional advertising methods could effortlessly command large revenue simply by virtue of the advertiser's claims. These days, it takes an innovative approach that borrows from the past and dives into the future at the same time. The following are a few of the most important things to understand about the employment outlook for digital marketers going into the new decade.
The Bureau of Labor Statistics categorizes digital marketers under its general umbrella of advertising, promotions and marketing managers. The median pay in 2016 for all within the Bureau of Labor Statistics' advertising category was approximately $127,500 per year, equating to about $61 per hour.
The typical entry-level education for an advertiser is a bachelor's degree, but for digital marketers who are going to be exercising their talents for the new age, having formal education may not be as much of a requirement as it was in the era of traditional marketing supremacy.
Because of the relatively low entry barrier for digital marketing, there generally isn't any on-the-job training necessitated. However, because there are many who offer their skills as online marketing teachers on an independent basis, the increased demand for online marketing skills may be seen along with higher investment in classes offered by online marketing experts.
In 2014, the Bureau of Labor Statistics reported that there were 225,200 jobs in advertising, promotions and marketing management; while the same may not be able to be said for online marketing explicitly, a rising number of digital commerce establishments could very well see the number of explicitly digital-based marketers rise by a fair degree.
As far as job outlook is concerned, the Bureau of Labor Statistics reports that there should be a job growth rate of approximately 9 percent for all advertisers, promoters and marketing managers by 2024. The job growth rate is slightly faster than average, which when put next to the observed trends in digital commerce, is a relatively predictable turn of events.
Should the job growth change reported by the Bureau of Labor Statistics proved to be accurate, there could be as many as 20,000 new jobs in advertising, promoting and marketing management by the year 2024.
Due to the fact that the public opinion regarding traditional advertising in the form of commercials and banners has seen such a steep drop in approval, the new era of marketing will hinge largely on developing thought leadership and more healthy customer relationships. Marketers in the new digital era of commerce will have to discover more innovative ways to show credibility without overtly asking for a sale in an aggressive manner.