Online Bachelor’s In Sports Management
By Staff WritersPublished on May 29, 2020
Best Value Bachelor’s in Sports Management Online 2020
Students who enjoy both business and sports can combine their two interests by pursuing a sports management bachelor’s degree. This degree teaches students how to oversee operations for a sports team, including negotiating contracts and trades for players, creating budgets, and making travel plans.
Students generally need 4-6 years to complete a sports management bachelor’s degree. Completion times vary based on factors like personal schedules, credit requirements, and program pace. Learners who want to complete their programs quickly can select a self-paced program with fewer credit requirements, while professionals who must maintain a full-time job during their studies can enroll part time.
The abundance of sports management degrees means that learners must conduct research to find the best program for them. To aid in that search, we collected data on sports management bachelor’s programs and ranked them based on factors like accreditation status, graduation rates, and affordability.
Read on to learn more about the best sports management bachelor’s programs, common courses, concentrations, and scholarships.
Top 10 Online Bachelor’s in Sports Management Programs 2020
||Florida International University
||University of Florida-Online
||University of Minnesota-Crookston
||Averett University-Non-Traditional Programs
||Concordia University-Saint Paul
||Saint Paul, MN
||University of Iowa
||Iowa City, IA
||New Castle, DE
||Dobbs Ferry, NY
Online Bachelor’s in Sports Management Overview
A sports management degree prepares graduates to succeed in multiple roles. The Bureau of Labor Statistics (BLS) projects the demand for entertainment and sports occupations to grow 5% between 2018 and 2018. These professionals earned a median annual salary of $45,250 in 2019.
According to the BLS, management professionals earned a median annual salary of $105,660 in 2019 and jobs for these professionals are projected to grow 7% between 2018 and 2028. Some of these positions require a master’s degree in sports management.
Sports management graduates often work as coaches or scouts. The BLS reports that these professionals earned a median annual salary of $34,840 in 2019. The BLS projects jobs for coaches and scouts to grow 11% between 2018 and 2028, which is much faster than average.
Sports management graduates who enjoy enforcing game rules can work as officials or referees. These professionals earned a median annual salary of $28,550 in 2019, and the BLS projects the need for umpires, referees, and sports officials to grow 6% between 2018 and 2028.
The exact salary for sports management professionals varies based on geographic location, job type, and years of experience. These professionals can work for large sports organizations, public schools, and colleges. Many sports managers work for just one team, but some oversee multiple teams.
Common Bachelor’s in Sports Management Courses
- INTRODUCTION TO SPORTS MANAGEMENT
In this course, learners discover ways to solve common business-related sports problems. Students learn about the basic competencies that help sports managers succeed. This course also provides an overview of types of sports management careers, so learners can get an idea of what roles they want to pursue after graduation.
- SPORTS MARKETING AND COMMUNICATIONS
This course examines marketing and communication efforts sports managers can use to obtain sponsorships and fan support. Students learn how to use communication channels like social media and email newsletters to keep team stakeholders and players informed. Learners often read through case studies and discuss what factors contributed to the campaign’s success or failure.
- EVENT MANAGEMENT
This course covers logistics that allow games to run smoothly. Learners discuss how to use an athletic arena’s unique qualities to effectively manage a sporting event. Students learn how to create and implement disaster preparedness plans, like inclement weather evacuations. This course often involves a field component in which students visit a local stadium or shadow an event manager during a game.
- SPORTS AND LEGAL REQUIREMENTS
A sports and legal requirements course teaches students about the laws that affect the athletic industry. Coursework focuses on contracts and how to create and enforce them among players. Students read about legal ramifications and player’s rights. Since laws often change, this course connects students with resources that can help them stay current on the latest changes.
- SPORTS AND HUMAN RESOURCE MANAGEMENT
During this course, learners discover how to obtain benefits and create a positive work environment for athletes. Students learn how to select comprehensive insurance plans. Learners also discover how to effectively negotiate player contracts and offer competitive salaries to attract top talent.
Bachelor’s in Sports Management Concentrations
Students can pursue a concentration to distinguish themselves from other job candidates. Concentrations allow learners to personalize their studies to match their specific career goals.
The sports management field offers multiple concentrations. Students should research each school’s concentration offerings before applying. Common sports management concentrations include event management, marketing, sports law, sports media, and sports finance.
Before selecting a concentration, students should consider their ideal job. For example, degree-seekers who want to work as event managers for large sporting arenas should consider an event management concentration. Learners who want to manage media relations for a team can pursue a sports media concentration.
Bachelor’s in Sports Management Requirements
To enroll in a sports management bachelor’s degree, prospective students must complete a general application for the college or university that houses the program. Students must meet admission requirements, which often include GPA and standardized test score cutoffs.
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Exact requirements vary greatly by school, but most applications require a $25-$50 application fee, an online form, official transcripts and test scores, and a letter of recommendation.
Some schools also require students to complete a separate application for the sports management major. Occasionally, students must pass prerequisite courses before earning acceptance to a sports management program.
Once students receive admission to a sports management program, they must meet additional requirements. Some programs set strict GPA requirements for major courses. Most sports management programs include standardized tests, projects, and essays.
Sports management students may need to create a portfolio during their final semester. This portfolio often includes writing samples, strategic management plans, event plans, and community projects. Some sports management programs may also require an internship.
Bachelor’s in Sports Management Scholarships
1. Charles K. Mruk Scholarship
This scholarship awards up to $1,500 to learners studying sports or turf management. The New England Sports Turf Managers Association funds this scholarship and requires that each recipient attends an accredited four-year institution in New England. Applicants must submit a resume, official transcripts, a college budget plan, and a personal essay.
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2. Dr. James Watson Undergraduate Scholarship
This scholarship provides at least $1,250 each year to undergraduate students majoring in sports management. Applicants must submit an electronic application, postsecondary transcripts, recommendation letters from employers and school faculty, a resume, and an essay. Applicants must also enroll in at least six credits per semester.
The Sports Turf Managers Association selects a recipient based on employment experience, academic achievement, and extracurricular activities. The scholarship does not consider financial need.
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3. Kristian J. Rose Memorial Scholarship
The Association of Diversity in Sport (ADS) sponsors this memorial scholarship. The association reserves this award for students studying sports management at the University of Massachusetts Amherst who demonstrate financial need and community service involvement. The ADS offers priority to students who have interned at Bay State Games. The award amount varies each year.
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4. Nathan Taylor Dodson Undergraduate Scholarship
The North Carolina Alliance for Athletics, Health, Physical Education, Recreation, Dance, and Sport Management (NCAAHPERD-SM) provides this scholarship to students studying physical education or a related field like sports management. The NCAAHPERD-SM reserves this scholarship for students attending school in North Carolina with a 2.0 GPA.
Each year, the organization alternates between a female and a male recipient from a different school. The alliance only awards one scholarship per North Carolina institution, and applicants must be a member of NCAAHPERD-SM.
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2020 Best Value Bachelor’s in Sports Management Online
Florida International University
FIU offers an online bachelor of science in recreation and sport management that prepares graduates for employment in recreation, park, sport, or recreational therapy facilities. Students can choose from tracks in parks management and recreation/sports management.
FIU's sports management bachelor's program requires 120 credits and takes four years to complete. Core courses include leisure and recreation in America, inclusive recreation services, program development in recreation and sports, and sociology of sports.
First-year applicants must submit high school transcripts and ACT or SAT scores. Learners with more than 60 college credits should apply as transfer students and submit all college transcripts. Florida residents receive a tuition discount. The university also offers a BS/MS dual-degree program in recreation.
FIU is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
University of Florida-Online
UF offers an online bachelor of science in sport management that prepares students to apply marketing and business fundamentals to sports organizations. Graduates can find work as athletic directors, facility managers, sports event managers, and fitness directors.
UF's sport management bachelor's degree requires 120 credits and takes four years to complete. Core courses include sports and society, sports facility design and management, business finance, and sports marketing. All students complete a 12-credit internship working 40 hours per week at an approved sports organization or facility in their final semester.
First-year applicants must have a minimum 2.0 high school GPA and satisfactory ACT or SAT scores. Transfer applicants must have completed at least 60 college-level credits and all prerequisite courses with a minimum 2.2 GPA.
UF is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
BU offers an online bachelor of science in sports management that provides students with business skills and acumen relevant to the sports industry. Many students pursue a business minor to compliment the sports management major. This degree also prepares students for sports management master's programs.
BU's sports management bachelor's degree requires 127 credits and takes four years to complete. Major courses include sports public relations and communication, sports facility and event management, sports marketing, and sports finance. Students must also complete an internship in their junior or senior year.
First-year applicants must submit high school transcripts and ACT or SAT scores. Transfer applicants must submit all previous college transcripts and have a cumulative GPA of 2.0 to receive transfer credit. All students must complete at least 30 credits through BU.
BU is regionally accredited by the Higher Learning Commission.
University of Minnesota-Crookston
UMC offers an online bachelor of science in sports and recreation management for students aspiring to work with professional, collegiate, or community sports organizations. UMC also offers a coaching minor that pairs well with this major. This program is designed for incoming freshmen, transfer students with associate degrees, and business professionals transitioning into the sports industry.
UMC's bachelor's in sports management requires 120 credits, including 40 major credits, and takes four years to complete. Major courses include sports law and governance, sports facility and activities management, sports marketing and communication, and psychology of sports. Students are also required to complete an internship with a sports organization.
UMC does not require ACT or SAT scores for admission. The program evaluates first-year applicants based on a holistic review of high school transcripts, extracurricular activities, personal essays, and recommendation letters. Transfer students must submit all previous college transcripts.
UMC is regionally accredited by the Higher Learning Commission.
Averett University-Non-Traditional Programs
Averett offers an online bachelor's in sport management designed for learners looking to enter the business side of the sports industry. The university also offers minors in business administration, leadership, and sociology that pair well with this major.
This program is part of the university's Individually Designed Education for Adult Learners (IDEAL) program, which allows working professionals to design their own flexible curricula by combining independent study and online courses.
Applicants must submit all previous high school or college-level transcripts. All prospective transfer students need a minimum 2.0 GPA. Averett also evaluates prior learning and professional experience for credit toward a bachelor degree.
Averett is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Concordia University-Saint Paul
CSP offers an online bachelor's in sport management that provides students with the knowledge and skills needed to run fitness facilities, sports teams, and athletic programs. The degree requires 120 credits, including 44 major credits, and takes four years to complete. Core courses include sociology of sports and exercise, law and sports, marketing and fundraising, and exercise physiology. All students also complete an internship and participate in national conferences, workshops, and clinics.
First-year applicants must submit high school transcripts. ACT or SAT scores are optional. Transfer applicants must submit all previous college transcripts and must have earned a minimum 2.0 GPA. Transfer students with less than 20 credits must also provide high school transcripts.
CSP is regionally accredited by the Higher Learning Commission.
UI offers an online bachelor of science in sport and recreation management for students pursuing a career in college athletic administration, municipal recreation, professional sports organizations, or other business-related roles in the field. Students can choose from eight concentrations in areas such as interscholastic activity administration, event management, coaching and sports instruction, and sports and diversity.
UI's sport management bachelor's degree requires 120 credits, including 48 major credits, and takes four years to complete. Core courses include sales in sports, managerial operations in sports and recreation, liability in sports and recreation, and sports business practices. Learners must also complete nine credits of a guided or independent field experience. The program offers scholarships to outstanding students.
UI is regionally accredited by the Higher Learning Commission.
WilmU offers an online bachelor's in sports management that provides students with an understanding of marketing and media relations, fundraising, facilities and activities coordination, and team operations related to sports and recreation. This program incorporates an internship that helps students gain hands-on experience and make connections in the field.
WilmU's BS in sports management requires 120 credits, including 39 major core and elective credits, and takes four years to finish. Major courses include sociology of sports, sports media relations, financing sports operations, and science of coaching. Students can pursue an optional concentration in nonprofit management. The program offers a degree-completion track for transfer students with an associate degree from an accredited institution. Applicants must submit transcripts from all previously attended schools.
WilmU is regionally accredited by the Middle States Commission on Higher Education.
Troy offers an online bachelor of science in hospitality, sport, and tourism management with a concentration in sports management. Graduates find work as coaches, scouts, fitness trainers, wellness coordinators, and sports officials.
This degree requires 120 credits, including 48 major credits, and takes four years to complete. Major courses include leisure in society, sports marketing, governing agencies, case studies in sports management, and facility management. All students must also complete an 18-credit minor of their choice.
To qualify for unconditional admission, applicants must have a minimum 2.0 high school GPA and minimum 20 ACT score or 1030 SAT score. Prospective students may qualify for conditional admission if they have a 2.5 GPA and 17-19 ACT score or 910 SAT score. Alabama residents receive a tuition discount.
Troy is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Mercy offers an online bachelor of science in business administration with a concentration in sport management to students who want to work in the sports industry. This program is available entirely online and offers courses in eight-week terms.
The program's curriculum requires 120 credits, including 30 business administration core credits and 18 sports management specialization credits. Full-time students graduate in four years. Specialization courses in sports management include sports marketing, sports law, sports facility and event management, and sports finance and administration. All students can complete a relevant internship.
First-year applicants must submit high school transcripts and ACT or SAT scores. Transfer applicants must submit transcripts from all previously attended colleges. Mercy accepts up to 75 transfer credits from two-year schools and up to 90 credits from four-year schools.
Mercy is regionally accredited by the Middle States Commission on Higher Education.