Online platforms have an increasing impact on our digital world. The following 25 Best Online Bachelor’s Degrees in Online Marketing prepare students to communicate in compelling, engaging, and innovative ways.
The digital landscape is a place for work and play. It’s an environment for information and connection. The increasingly digital world also helps bridge the gap between consumers and marketers. With one of the following 25 Best Online Bachelor’s Degrees in Online Marketing, students will be equipped to enhance and lead conversations between brands and consumers.
Each program listed builds an understanding of areas of online marketing, including advertising, public relations, and social media management. They build skills in areas such as analytics, e-commerce, graphics and web design, and search engine optimization. Many of the following programs are rooted in business skills, creative perspectives, or both. Each program is delivered either fully or partially through online learning tools for maximum convenience and affordability.
Individuals with undergraduate degrees in online marketing may go on to work as advertising, marketing, or social media managers. These positions typically require specialized skills in areas such as copywriting, data analysis, design, and sales. Generally speaking, these positions aim to plan campaigns, communications, strategies, and programs that will generate interest in products or services. While these careers often call for creative concepts and innovations, they also tend to require analytical skills and business savvy.
According to the U.S. Bureau of Labor Statistics, advertising, promotions, and marketing managers made a median pay of $132,620 annually – $63.76 hourly – in 2018. The demand for individuals to fill these roles is currently growing at a projected rate of 10 percent, which is faster than the average across all industries. Advertising, marketing, and consumer communications are essential to any business. Individuals equipped with digital and technological skills are likely to have the edge over the competition as social media and the web become increasingly central to contemporary lives.
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- Degree Investment Return (25%)
- Student & Alumni Evaluation (25%)
- Cost Value (25%)
- Matriculation (10%)
- Academic Success (15%)
No matter what degree you decide on, we hope our research and support has made the selection process easier. There are numerous resources BVS utilizes to collect information on degrees, and we encourage you to check them out for yourself!
Here are the 25 Best Online Bachelor’s Degrees in Online Marketing!
25. Point University – West Point, GA
Bachelor of Science in Social Media Marketing
Point University offers an online program leading to a Bachelor of Science in Social Media Marketing. The degree program has foundations in business and emphasizes social media as a marketing tool. The 54-credit curriculum includes 15 credits toward a required Biblical Studies Minor. Social Media Marketing major courses cover areas such as Blogging & Content Marketing, Pinterest & Instagram, and Video & Mobile Marketing. All students must also complete courses in business communication, business ethics, and business law. The curriculum also includes a Social Media Marketing capstone project. The degree program can be completed at students’ own pace, but most do so in four years.
Point University was founded in 1937 as Atlanta Christian College. It is a private, non-denominational Christian liberal arts university. Though initially located in East Point, Georgia, it relocated to West Point in 2012. It was originally devoted primarily to the education of church-related workers, and its academic programs maintain religious underpinnings today. U.S. News & World Report ranks Point at No. 45 in Regional Colleges South.
Net Price: $18,348
24. Liberty University – Lynchburg, VA
Bachelor of Science in Strategic Communication – Social Media Management
Liberty University provides a Bachelor of Science in Strategic Communication with a focus on Social Media Management. The degree program can be completed entirely online. The 120-credit curriculum covers areas including advertising, branding, digital promotions, emerging technologies, and public relations. Courses include Creating Affiliate Loyalty in a Digital Age; Digital, Social, and Mobile Marketing Strategies; and Social Media Development. The program also includes a required internship in an area relating to strategic communication and social media management. The degree program takes an average of three and a half years to complete.
Founded in 1971 as Lynchburg Baptist College, Liberty has since grown into one of the largest Christian universities in the world. It is also the largest private non-profit university in the United States. Located in Lynchburg, Virginia, Liberty enrolls a large population of students both on campus and in an online capacity. The university is evangelical and conservative, playing a prominent role in Republican politics. U.S. News & World Report ranks Liberty at No. 194 in Best Online Bachelor’s Programs.
Net Price: $26,954
23. Post University – Waterbury, CT
Bachelor of Science in Marketing
Post University offers an online pathway to its Bachelor of Science in Marketing. The degree program studies advertising campaigns, branding, consumer behaviors, and industry trends. Students can choose from eight concentrations, including but not limited to Digital Marketing, International Marketing, and Sport Management. The 120-credit curriculum includes major courses in Consumer Behavior, Microeconomics, and Retail Merchandising. It also provides business core courses and a business policy seminar capstone.
Post University was founded in 1890 as Mattoon Shorthand School. Today, it is a private, for-profit university. Formerly affiliated with Teikyo University in Tokyo, Japan, it was named Teikyo Post University until 2004. Outside of its main campus in Waterbury, Connecticut, the University operates satellite centers in the Connecticut towns of Danbury, Meriden, and Wallingford. U.S. News & World Report ranks Post at No. 210 in Best Online Bachelor’s Programs.
Net Price: $18,220
22. Full Sail University – Winter Park, FL
Bachelor of Science in Digital Marketing
Full Sail University offers an online program leading to a Bachelor of Science in Digital Marketing. The degree program focuses on the development of dynamic content that incorporates search engine optimization principles and analytics. Courses include Creative Presentation, Cultural Studies and the Web, Psychology of Play, and Storytelling. For most of the program, students focus on one class a month. Throughout the program, students must complete seven portfolio projects. The online degree program can be completed in 29 months.
Full Sail began as a recording studio in Ohio in 1979. Today, it is a private, for-profit university in Winter Park, Florida. It originally focused on audio engineering and recording arts before offering film and video production courses. The university started offering online degrees in 2007 and expanded to a wider range of studies within media and entertainment. It is especially noted for its music and video game design programs, as well as for its distance learning.
Net Price: $25,254
21. Southeastern University – Lakeland, FL
Bachelor’s Degree in Digital Media & Design
Southeastern University offers an online program leading to a bachelor’s degree in Digital Media & Design. The degree program is built upon a faith-based curriculum. It develops skills in creative design, communication principles, and technology, including in the areas of digital media and design, marketing analytics, research and writing skills, and web design. Key topics include advertising design, magazine design and production, photography, and writing for digital and mass media. The 120-credit curriculum culminates in a communication internship capstone.
Southeastern was established in 1935 as a bible school in New Brockton, Alabama. Today, it is a private Christian liberal arts university in Lakeland, Florida. It offers programs through colleges of arts and media, behavioral and social sciences, business and entrepreneurial leadership, Christian ministries and religion, education, and natural and health sciences. The university is the nation’s largest educational institution affiliated with the Assemblies of God.
Net Price: $22,928
20. Colorado Technical University – Colorado Springs, CO
Bachelor of Science in Business Administration – Digital Marketing
Colorado Technical University offers a Bachelor of Science in Business Administration with a concentration in Digital Marketing. The online degree program examines traditional marketing strategies as well as contemporary digital marketing challenges. Students study skills including branding, customer relationship management, data analysis, digital strategy; email and social media marketing; search engine optimization visual marketing. The program is flexible, allowing students to tailor their study schedule to their individual needs.
Colorado Tech was established in 1965 with an original focus on training former military personnel for technical professions. Today, it is a for-profit, primarily online university. Though it has urban campuses in Colorado Springs and Aurora, almost its entire student population is enrolled in an online capacity. U.S. News & World Report ranks Colorado Tech at No. 123 in Best Online Bachelor’s Programs.
Net Price: $15,888
19. Western Governors University – Salt Lake City, UT
Bachelor of Science in Marketing Management
Western Governors University offers an online program leading to a Bachelor of Science in Marketing Management. The degree program takes both artistic and scientific approaches to the field of marketing, emphasizing communication skills, and creative thinking. The curriculum covers areas including distribution, pricing, promotion, product management, sales, and strategic marketing. Courses include Business Communication, Microeconomics, and Spreadsheets. The curriculum culminates with a written Business Marketing Management capstone project. Students can move through the degree program at their own pace, studying as few as 15 to 20 hours per week, completing the degree in anywhere from nine to 41 months.
WGU was founded in 1997 by the governors of 19 U.S. states. It is a private, nonprofit, online university headquartered in Salt Lake City, Utah. It follows a competency-based learning model rather than the traditional credit-based model. The university has been recognized by the United States Distance Learning Association on multiple occasions for its distance learning practices. U.S. News & World Report ranks WGU at No. 10 in Most Innovative Schools.
Net Price: N/A
18. Johnson & Wales University – Providence, RI
Bachelor of Science in Digital Marketing & Social Media
Johnson & Wales University offers a Bachelor of Science in Digital Marketing & Social Media. The online degree program is career-oriented, with a curriculum that builds skills directly applicable to professional roles. It covers areas of the field, including content marketing, data analysis, digital advertising, and SEO. Major course offerings include Data-Driven Marketing, Digital Media Planning, Marketing Analytics, and Search Engine Marketing. Each course spans 11 weeks. The degree program can be completed in four years.
Johnson & Wales was founded in 1914 and named after its founders, college-educated teachers Gertrude Johnson and Mary Wales. Originally a business school, the private university remains heavily career-oriented today. In addition to its main campus in Providence, Rhode Island, the school operates satellite campuses in Charlotte, North Carolina; Denver, Colorado; and Miami, Florida. U.S. News & World Report ranks JWU No. 74 in both Best Value Schools and Regional Universities-North.
Net Price: $27,165
17. Penn State World Campus – University Park, PA
Bachelor of Science in Marketing
Penn State World Campus offers an online program leading to a Bachelor of Science in Marketing. The degree program combines traditional marketing principles with innovations, tools, and trends. The 120-credit curriculum covers areas of marketing studies, including advertising and sales promotion, e-commerce, marketing management, research, retailing, and beyond. It also includes business-focused coursework in areas such as business strategy, finance, and supply chain.
Penn State World Campus is the primary online platform of The Pennsylvania State University. Penn State’s distance education began in 1892 when it started offering correspondence courses for remote farmers. The World Campus was established in 1998 as a continuation of the university’s trailblazing in distance education. U.S. News & World Report ranks Penn State World Campus fifth in the nation for Best Online Bachelor’s Programs.
Net Price: $18,194
16. Granite State College – Concord, NH
Bachelor of Science in Digital Media
Granite State College offers an online program leading to a Bachelor of Science in Digital media. The degree program covers effective messaging, emerging technology, information management, and marketing strategies for a digital environment. The 120-credit curriculum includes major courses such as Human-Computer Interaction, Living in a Digital Democracy, and The Media and Its Messages. The curriculum culminates in an integrative project in digital and social media.
Founded in 1972, Granite State is a public college in Concord, New Hampshire. It is one of four member institutions of the University System of New Hampshire. It offers courses at seven suburban learning locations throughout the state, as well as online. The university aims to provide convenient and affordable education to adult students and others who need it. U.S. News & World Report ranks Granite State at No. 76 in Best Online Bachelor’s Programs.
Net Price: $22,928
15. New England College of Business and Finance – Boston, MA
Bachelor of Science in Digital Marketing
New England College of Business and Finance offers a Bachelor of Science in Digital Marketing. The online degree program examines digital marketing tools such as graphic design, mobile devices, social networks, and the Web. The 121-credit curriculum builds skills in areas including digital content, email content, automated online tools, search engine optimization, viral marketing, and web analytics. Core courses include Fundamentals of Web Design; Laws, Ethics, and Social Responsibility in a Digital Age; and Online Content Marketing and Consumer Behavior. The program culminates in a three-credit senior capstone project.
NECB was founded as the American Banking Institute in 1909. Today, it is a private, for-profit, fully online college headquartered in Boston, Massachusetts. The college offers associate, undergraduate, and graduate degrees in the fields of business, digital marketing, and international business. U.S. News & World Report ranks NECB at No. 93 in Best Online Bachelor’s Programs.
Net Price: N/A
14. New York University – New York, NY
Bachelor of Science in Digital Communications and Media
New York University offers a Bachelor of Science in Digital Communications and Media. The online degree program takes a holistic approach to digital media, incorporating compelling visuals, the cultural and social impact of communications, and modern technology in media. Students can concentrate in Interactive Media: Web and Mobile Devices, or Time-Based Media: Video and Motion Design. Required media courses include Audio Recording; Digital Filmmaking; Fundamentals of Computing; and Media History: Art, Design, and Technology. The curriculum culminates in a senior project that includes industry mentoring, an accompanying portfolio, and either a seminar or internship experience.
NYU was founded in 1831 by former Secretary of Treasury Albert Gallatin. It is now a global private research university. In addition to its historic main campus in Greenwich Village, New York City, the university has campuses in Abu Dhabi and Shanghai. It also operates international learning campuses in cities including but not limited to Buenos Aires, Florence, Madrid, and Tel Aviv. The university also has one of the largest collegiate research budgets in the nation. U.S. News & World Report ranks NYU at No. 56 in Best Value Schools, No. 37 in Most Innovative Schools, and No. 30 in National Universities.
Net Price: $36,256
13. California Baptist University – Riverside, CA
Bachelor of Arts in Graphic Design and Digital Media
California Baptist University offers a Bachelor of Arts in Graphic Design and Digital Media. The online degree program is ideal for individuals seeking a career in graphic design or working professionals who can apply visual design principles to their current position. The 48-unit curriculum builds skills in areas such as Adobe Suite, color theory, design history, photography, and more. Course requirements include Foundations of Christian Thought and beginner- to advanced-level courses in design, image, typography, and web.
Founded in 1950, Cal Baptist is a private, Christian, liberal arts university. Located in Riverside, California, it is affiliated with the California Southern Baptist Convention. The university’s academics prioritize a Christian worldview. It offers International Service Projects, which give students opportunities to complete group community service efforts overseas for three weeks during the summer. U.S. News & World Report ranks CBU at No. 32 in Regional Universities West, No. 20 in Best Value Schools, and No. 7 in Most Innovative Schools. The university is also listed at No. 42 in Best Online Bachelor’s Programs.
Net Price: $25,714
12. Arkansas State University – Jonesboro, AS
Bachelor of Science in Strategic Communication with Social Media Management certification
Arkansas State University offers a Bachelor of Science in Strategic Communication with a certification in Social Media Management. The online degree program has a career-oriented focus and trains students in communication strategies and social media management skills. The 120-credit curriculum includes core courses in Account Planning, Interactive Advertising, and Making Connections. Certificate courses include Social Media Measurement and Strategic Communications Case Studies. All students must also complete an internship in strategic communication.
Founded in 1909, A-State is a public research university and the flagship of the Arkansas State University System. Located in Jonesboro, the university is the second-largest in the state of Arkansas in terms of student enrollment. U.S. News & World Report ranks A-State at No. 95 in Regional Universities South and No. 38 in Top Public Schools. The university’s online undergraduate programs rank at No. 114 in the nation.
Net Price: $13,420
11. Park University – Parkville, MO
Bachelor of Science in Marketing, Digital Marketing
Park University offers a Bachelor of Science in Marketing with a track in Digital Marketing. The online degree program familiarizes students with the digital landscape and its technologies and applications. The 60-credit curriculum includes business core courses such as Financial Management, Consumer Behavior, and International Business Perspectives. Digital Marketing track courses include E-Marketing, Graphic Design Software, and Public Relations. While they are not required, internship experiences are strongly encouraged and can be completed for up to six credit hours.
Park University was founded as a college in 1875 in Parkville, Missouri. Originally, students could work in the school’s electrical shop, farm, or printing plant in exchange for full tuition. Today, Park is a private university with 41 campuses throughout the United States, with many on military bases. U.S. News & World Report ranks Park at No. 259 in Best Online Bachelor’s Programs.
Net Price: $16,048
10. Regent University – Virginia Beach, VA
Bachelor of Arts in Communication Studies – Internet & Social Media
Regent University offers a Bachelor of Arts in Communication Studies with a concentration in Internet & Social Media. The online degree program prepares graduates for effective communication through online channels and social media platforms. It takes a Christian-centered approach and requires a minimum of 120 credit hours of study. Each course spans eight weeks. Course offerings include Creative Nonfiction & Feature Writing, Introduction to Information Systems, and The Making of the Christian Mind. The curriculum culminates in a capstone seminar and senior research paper or project.
Regent University was established in 1977 as Christian Broadcasting Network University by televangelist Pat Robertson. It is a private interdenominational evangelical Christian university. It offers courses on campus in Virginia Beach, Virginia, as well as through online distance education. U.S. News & World Report ranks Regent at No. 42 in Best Online Bachelor’s Programs.
Net Price: $17,820
9. American Public University System – Charles Town, WV
Bachelor of Arts in Marketing
The American Public University System offers an online program leading to a Bachelor of Arts in Marketing. The degree program builds skills applicable to advertising, e-commerce, market research, promotions and events, public relations, and sales. Students can choose a concentration in Analytics, General Marketing, Internet-Web Technology, or Sales. The 120-credit curriculum includes major required courses such as Branding, Law, and Ethics in the Business Environment, Personal Finance, and Social Media Marketing. Students can complete the program in four years of full-time study.
APUS was established in 1991 as an American Military University. It was initially intended to educate military personnel in specialized skills relating to military duties. Today, the American Military University and the American Public University comprise the American Public University System. It is a private, for-profit online institution headquartered in Charles Town, West Virginia. It offers academic programs through its schools of Arts and Humanities; Business; Education; Health Sciences; Science, Technology, Engineering, and Math; and Security and Global Studies.
Net Price: $10,658
8. Lindenwood University – Saint Charles, MO
Bachelor of Science in Social Media and Digital Content Strategy
Lindenwood University offers a Bachelor of Science in Social Media and Digital Content Strategy. The degree program can be completed entirely online or in a hybrid format. It builds skills in the creation, analysis, and optimization of social media content and campaigns. The 51-credit curriculum includes specialized courses in Contemporary Audience Analysis, Digital Content Strategy, and Personal Branding and Content Creation. Foundation courses include Design with Photoshop, Emerging Platforms and Analytics, and Media Literacy Theory. The curriculum culminates in a capstone digital content campaign project.
Lindenwood University was founded as The Lindenwood School for Girls in 1827. It is the second oldest institution of higher education west of the Mississippi River. It is also the fastest-growing university in the Midwest. The private liberal arts university is affiliated with the Presbyterian Church. In addition to its main campus in Saint Charles, Missouri, the university operates multiple satellite campuses, including its sister campus in Belleville, Illinois. U.S. News & World Report ranks Lindenwood at No. 102 in Best Online Bachelor’s Programs.
Net Price: $17,305
7. National University – La Jolla, CA
Bachelor of Arts in Integrated Marketing Communications
National University offers a Bachelor of Arts in Integrated Marketing Communications. The online degree program covers areas of marketing, including advertising, public relations, sales promotion, and more. The curriculum consists of 180 quarter units of study, and each course spans four weeks. Core course requirements include Communication Strategies, Interactive & Mobile Campaigns, and Intercultural Communication. The curriculum culminates in a marketing project which involves developing a basic integrated marketing plan.
Founded in 1971, NU is a private nonprofit university headquartered in La Jolla, California. In addition to its campuses throughout California, the university also offers programs on a Nevada campus and online. Designed for adult students, the university’s academic programs are typically held on evenings and weekends or entirely online. Online classes make use of interactive media tools and video streaming. U.S. News & World Report ranks NU at No. 150 in Best Online Bachelor’s Programs.
Net Price: $23,232
6. University of Wisconsin – Stout – Menomonie, WI
Bachelor of Science in Digital Marketing Technology
The University of Wisconsin – Stout offers a Bachelor of Science in Digital Marketing Technology. The online degree program prioritizes new technologies and digital innovations in modern marketing. The 120-credit curriculum builds skills in areas such as analytics, animation, HTML, search engine optimization, social media, and usability. The major curriculum consists of two parts: a professional technology core and a professional management core. Core courses include Computer Science, Graphic Communications, International Business, and Organizational Leadership.
UW-Stout was founded in 1891 by lumber magnate James Huff Stout. Presently, it is a public state university and a member of the University of Wisconsin System. Designated as “Wisconsin’s Polytechnic University,” UW-Stout offers professionally-focused programs relating to areas such as industry and technology. U.S. News & World Report ranks the University at No. 80 in Regional Universities Midwest, No. 69 in Best Value Schools, and No. 16 in Top Public Schools.
Net Price: $14,971
5. Old Dominion University – Norfolk, VA
Bachelor of Science in Business Administration in Marketing
Old Dominion University offers a Bachelor of Science in Business Administration with a major in Marketing. The online degree program provides students with strong analytical, communication, and marketing knowledge. The curriculum covers digital technologies and interactive marketing tools, including search engines and social media. Core courses include Consumer Behavior, Multi-National Marketing, and Web Analytics. Elective offerings include Public Relations, Retail Marketing, and Web Site and Web Page Design. Students are also offered opportunities to complete internships, externships, and cooperative education experiences.
Founded in 1930, ODU gets its name from a state nickname, “The Old Dominion,” given to Virginia by King Charles II of England. Located in Norfolk, the public research university is now one of the largest universities in Virginia. A sea- and space-grant institution, ODU pursues research efforts through its Climate Change and Sea Level Rise Initiative; Maritime Institute; Modeling, Analysis & Simulation Center; and more. U.S. News & World Report ranks ODU at No. 215 in National Universities and No. 121 in Top Public Schools. The university also ranks at No. 74 in Best Online Bachelor’s Programs.
Net Price: $15,213
4. University of Maryland – University College – Adelphi, MD
Bachelor of Science in Digital Media and Web Technology
University of Maryland University College offers a Bachelor of Science in Digital Media and Web Technology. The online degree program provides students opportunities to gain hands-on experience in areas such as animation, electronic publishing, graphic design, and motion graphics. Students can pursue a focus in Digital Design or Web Design. Major course requirements include Current Trends and Projects in Digital Media and Web Technology, Fundamentals of Digital Media, and Introduction to Interactive Design.
UMUC grew out of the University of Maryland’s adult evening education program. Today, it is a public university focused on online education. Headquartered in Adelphi, Maryland, the university offers on-campus courses on multiple sites in Maryland, the Baltimore-Washington Metropolitan Area, and in Asia, Europe, and the Middle East.
Net Price: $15,256
3. Oregon State University – Corvallis, OR
Bachelor of Arts or Science in Business Administration, Digital Marketing option
Oregon State University offers both a Bachelor of Arts and Bachelor of Science degree in Business Administration with a Digital Marketing option. The online degree program includes a business core and 24 credits of digital marketing courses. The business core curriculum covers areas, including business information systems, international business, and professional development. Digital marketing course requirements include Consumer Behavior, Customer Relationship Management, and Digital Media and Marketing Integration. The program culminates with a series of professional leadership development courses and integrative strategic experience, which involves the evaluation and analysis of business ethics at a firm.
OSU was established in 1868, in part due to the efforts of local Freemasons. Today, it is a public research university. It is recognized by the Carnegie Foundation for its “highest research activity” and “community engagement.” It is one of two public universities to hold land, sea, space, and sun grants. OSU’s main campus resides in the rural town of Corvallis, Oregon. U.S. News & World Report ranks OSU at No. 116 in Best Value Schools, No. 70 in Top Public Schools, and No. 37 in Most Innovative Schools. The university also ranks third in the nation for Best Online Bachelor’s Programs.
Net Price: $19,205
2. Appalachian State University – Boone, NC
Bachelor of Science in Communication, Advertising
Appalachian State University offers a Bachelor of Communication in Advertising. The online degree program is designed to be completed on a full-time basis. The 120-credit curriculum explores topics such as ad copy and design, branding, international retailing, media ethics and planning, and sales management. Major courses include Persuasion, International Advertising, and Social Media Strategies. Students can also choose a business or creative emphasis. The program culminates in a senior capstone experience. ASU was founded in 1899 by the Dougherty brothers. Originally a teacher’s college, it is now a public university and a member of the University of North Carolina system. The main campus is located in Boone, North Carolina, in the Blue Ridge Mountains. The university’s research facilities include the Appalachian Energy Center and the Human Performance Lab.
Net Price: $10,473
1. Arizona State University – Tempe, AZ
Bachelor of Arts in Mass Communication & Media Studies
GSH’s top-ranked undergraduate online marketing program is Arizona State University’s Bachelor of Arts in Mass Communication & Media Studies. The online degree program is offered through the university’s Walter Cronkite School of Journalism and Mass Communication. The 120-credit curriculum explores issues relating to global mass communication from cultural, economic, historical, legal, political, societal, and technological angles. It consists of 41 total courses, each spanning seven and a half weeks. Course offerings include The Digital Audience; Sex, Love, and Romance in the Mass Media; Sports and Media; Race, Gender, and Media; and War and Mass Media.
ASU was established in 1885 as a teacher training school. It has since grown into one of the largest public universities in the United States by student enrollment. The public research university has five campuses throughout the Phoenix metropolitan area and four learning centers throughout the state of Arizona. U.S. News & World Report ranks ASU at No. 115 in National Universities, No. 52 in Top Public Schools, and No. 1 in Most Innovative Schools. The university also ranks second in the nation in Best Online Bachelor’s Programs.
Net Price: $12,947
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