MARKETING SCHOLARSHIPS

Millikin University's Tabor School of Business distinguishes itself from other affordable small college marketing programs by offering a major in Digital Media Marketing. As opposed to more traditional courses of study, which emphasize a host of general business practices, this program helps undergraduates develop their facility with social media (LinkedIn, Facebook, Instagram, etc.), search engine optimization, and web analytics to build a skill set that's tailored to the needs of businesses in the 21st century. Digital Media Marketing majors at Millikin also develop general business communications skills by writing blogs, press releases, and other promotional material for the web.

With a net price of just over $20,000 a year, Hillsdale College is among the most affordable colleges for a marketing degree in the country. But significant cost savings are not all that Hillsdale has to offer aspiring businessmen and women. The school demonstrates an exceptional commitment to student achievement; for example, the Executive Speakers Program provides marketing majors with first-hand exposure to pioneers, entrepreneurs, and thought-leaders in the industry, while the on-campus Dow Leadership Center is a magnet for business leadership seminars, meetings, and more. Hillsdale is also home to a highly active chapter of Alpha Mu Alpha, the nationwide marketing honorary society.

For a course of study that sticks to traditional marketing topics, students should look to the affordable small college marketing program at Anderson University. With coursework that spans conventional business topics like Strategic Management, Principles of Accounting, and Business Law, Anderson provides undergraduates with all the tools they need to penetrate and persevere at the executive level. But Anderson isn't merely a school for generalists; in fact, its marketing degree features a wide range of specializations to help majors define their professional interests: For example, undergrads can specialize in a wide range of topics, including Event Planning, Music Business, Social Media, and Sport Marketing.

Offered within its renowned Psychology Department, IIT's Bachelor of Science in Consumer Research, Analytics, and Communication takes an unconventional approach to the study of marketing. Courses like "Anthropology of Technology" and "Correlation and Regression Analysis" shape a curriculum that highlights the abstract and technical aspects of this field, rather than business principles. For professional practice opportunities, undergrads at this top college for marketing majors can participate in several unique activities outside the classroom. IIT's Interprofessional Projects Program, for example, is a collaborative initiative that groups students from various majors together to devise practical solutions to economic and social problems in the community.

One of five majors available through the Campbell School of Business, Berry College's comprehensive small college marketing program prepares students for meaningful careers in innumerable industries. Whether they want to work in public advocacy or private industry, marketing graduates from Berry will have the qualifications they need to conduct market research, identify target audiences, and develop promotional campaigns to help drive their organization's success. Outside the classroom, Berry undergraduates can access a diverse range of professional experiences, from summer internships to on-campus research assistantships. They can also attend industry conferences or participate in study abroad programs across the globe.

Andrews University is one of the most unique and attractive affordable undergraduate marketing schools for students of faith. Students can expect classwork to reflect Christian values; for example, Andrews' Scriptural Foundations of Business series integrates business ethics with the word of God at a granular and practical level. But it's safe to say that a Christ-centric worldview characterizes all aspects of Andrews' marketing curriculum, from introductory courses like Principles of Marketing to more advanced classes in Marketing Ethics. Andrews also maintains an extensive alumni network to connect young graduates with business and marketing executives who share their faith and values.

With an exceptionally rich undergraduate marketing curriculum, North Central College has established itself as one of the top colleges for marketing majors in the Midwest. North Central's "foundation" courses alone cover most if not all of the topics offered at comparable schools, from Organizational Management to Corporate Finance. But North Central really shines when it comes to electives. After completing the marketing core classes, students can choose from high-level courses like International Marketing and Market Research and even pursue so-called "real-world" projects in conjunction with North Central's American Marketing Association or Enactus teams.

Unlike most of the affordable undergraduate marketing schools on this list, Elmhurst College allows students to choose from two sub-specializations within its marketing program: Marketing Research and Marketing Management. The former degree program follows the track of a more conventional social psychology curriculum, with coursework in topics such as consumer behavior and marketing problems. The latter program is more general and diversified; classes like Introduction to Supply Chain Management, Sales, Retail Management, and even a Proseminar on the Management of Innovation prepare marketing majors for a wide range of careers as numerous as they are lucrative.

A Seventh-day Adventist school, La Sierra University is committed to joining the word of God with the practice of advanced scholarship. This is particularly evident in the school's marketing program, which offers an abundant selection of service learning courses that allow undergraduates and faculty alike to give back to the community. But this is not the only extracurricular educational opportunity available to marketing majors at La Sierra: from a highly active Students in Free Enterprise team to business club, there is no shortage of hands-on experiences for undergraduates at this top college for a marketing degree.

At Eastern University, students of faith can pursue a marketing degree that is not only promising for their future career, but also aligns with their Christian values. Eastern's affordable small college marketing program features a strong emphasis on spirituality at every level, from faculty faith-leaders to a largely ethics-based business curriculum. Like other programs within the business department, Eastern's marketing program introduces undergrads to broad topics like economics and accounting while also addressing questions of sustainability and fair trade. Eastern's Business Department Internship Program also helps them gain real-world experience through its connections to local and regional businesses in the Philadelphia area.