If you're searching for marketing scholarships to cut your tuition bills, you'll find that there are numerous opportunities awaiting at professional associations, marketing firms, ad clubs, and universities nationwide. From an associate's to an MBA and doctoral degree, marketing is a core discipline that is typically offered at every business school in various academic levels. Within these programs, students learn the ins and outs of promoting products to garner consumers' interest and rack in the revenue. Most marketers don't start as executives, so you'll need to put in a tremendous amount of time, schooling, and dedication. Below we've highlighted 20 of the best scholarships available for undergraduate and graduate students to finance their pursuit of marketing goals.
1. Ad Club of Albany Scholarship
Deadline: March 6th
As an affiliate of the American Advertising Federation, the Ad Club of Albany offers an annual scholarship for $3,400 to graduating high school seniors, undergraduates, and graduate students who are declaring a major in marketing, advertising, or communications. This scholarship is only open to students attending an accredited college in Albany, Columbia, Fulton, Greene, Hamilton, Montgomery, Rensselaer, Saratoga, Schenectady, Schoharie, Warren, and Washington counties of New York's Capital Region. Recipients will be chosen based on their creativity, work samples, financial need, academic record, letters of recommendation, and career objectives.
2. Affiliate Summit Marketing Scholarships
Deadline: June 1st
As the world's premier affiliate marketing conference first initiated in 2003 by Missy Ward and Shawn Collins, the Affiliate Summit seeks to provide educational seminars on the latest marketing industry problems and foster a productive networking event with leading marketers. Each year, the conference's education initiative distributes 10 scholarships worth $1,000 each to students pursuing a degree in marketing at any U.S. college or university. For consideration, applicants must submit a 500-word essay describing their biggest frustration with online shopping and suggesting a marketing plan to fix it.
Affiliate Summit Marketing Scholarships
9532 Liberia Avenue Suite 127
Manassas, VA 20110
3. All-American Vector Marketing Scholarship
Through Vector Marketing Corporation, the All-American Vector Marketing Scholarship program awards a grand total of $50,000 annually to reward the company's top sales performers with tuition assistance to return to school. Eligible recipients must be currently employed with Vector, meet sales requirements, be enrolling at an accredited U.S. or Canadian college, carry at least 12 credits per semester, be furthering their education in marketing or advertising, and provide a copy of their current semester registration. Top sales representatives will be awarded scholarships ranging in value from $250 to $1,000 apiece.
4. Collegiate ECHO Marketing Scholarships
Deadline: December 12th
For the past 30 years, Marketing EDGE has been hosting the Collegiate ECHO Marketing Challenge to provide college students with the unique opportunity to turn marketing theories into practice by working in teams on an assignment from a corporate sponsor. In order to compete for up to $5,000 in scholarship funding, teams of two to four undergraduate or graduate students must come together to create an integrated marketing campaign using all direct and interactive channels to increase sales for their sponsor. Participating teams must submit an executive proposal, strategic summary chart, video presentation, detailed budget, and forecasted results.
5. Gina Auditore Boner Memorial Scholarship
Deadline: February 1st
Administered through the Community Foundation for Palm Beach and Martin Counties (CFPBMC), the Gina Auditore Boner Memorial Scholarship was created in honor of a talented woman who opened an award-winning advertising agency before losing her battle with cancer in 1999. Qualified applicants must be graduating female high school seniors, reside in Palm Beach or Martin county in Florida, plan to major in advertising or marketing, be actively involved in extra-curricular activities related to the field, and demonstrate financial need. Selection will be based on students' academic record, potential to succeed, leadership ability, work experience, and educational/career goals.
6. International Food Service Editorial Council Scholarships
Deadline: March 15th
Ranging in value from $500 to $4,000 each, the International Food Service Editorial Council (IFEC) offers several scholarships annually for outstanding students who've declared a major in marketing, public relations, advertising, marketing communications, or journalism with the goal of specializing in the food and beverage industry. Applicants must be enrolled full-time in an accredited U.S. post-secondary institution working toward an associate's, bachelor's, or master's degree. Qualified candidates should demonstrate financial need, have a strong academic record, submit good character references, attach an official transcript, and write three 500-word essays addressing their ideal food service career.
7. Jerry Wheeler Scholarship Program
Deadline: April 13th
Within the South Dakota Retailers Association (SDRA), the Jerry Wheeler Scholarship Program is designed to award $1,000 for students majoring in marketing, sales, advertising, merchandising, and business with the objective of building a career in the retail industry. Eligible candidates must have graduated from a South Dakota high school, have completed at least one year of college, enroll in at least 12 credit hours per semester, and show potential for a career in retailing. Along with the completed application, students must submit a recent transcript, two letters of reference, and a written essay or YouTube video discussing their accomplishments.
8. LAGRANT Foundation Graduate Scholarships
Deadline: February 27th
For minority African American, Asian American, Pacific Islander, Hispanic/Latino, Native American and Alaska Native students, the LAGRANT Foundation offers $5,000 scholarships annually to reduce the costs of earning a master's degree in advertising, marketing, or public relations. Candidates must be U.S. citizens, be enrolled full-time in an accredited institution, maintain a minimum overall GPA of 3.2, have at least two academic semesters remaining before graduation, and submit a reference letter from a professor or internship advisor. In addition to the funding, recipients will be given a trip to Chicago for participating in career-building activities and workshops.
9. Lee Epstein Scholarship Fund
Deadline: April 15th
In honor of the co-founder of Direct Marketing Days in New York (DMDNY) and his half-century career within the direct marketing industry, the Lee Epstein Scholarship Fund was established by Marketing EDGE to encourage young people with bright new talent to enter the direct marketing arena too. Each year, the fund awards several scholarships of varying amounts to deserving undergraduate marketing students attending an accredited four-year institution in the Tri-State Area of New York, New Jersey, and Connecticut. All applicants must write a 500-word essay describing how courses or work experience have sparked their interest in marketing.
10. National Dairy Shrine Milk Marketing Scholarship
Deadline: April 15th
Co-sponsored by Dairy Management Inc., the National Dairy Shrine (NDS) awards an annual Milk Marketing Scholarship for up to $1,500 to five undergraduate sophomore and junior-level students who are pursuing careers in the marketing of milk and/or dairy products. To qualify, candidates must have declared a major in marketing, dairy marketing, agricultural marketing, dairy product development, dairy quality control, or food product science at an accredited four-year institution. Recipients will be chosen on the basis of leadership potential, relevant work experience, academic ability, financial need, and career interests in the milk marketing field.
11. NEDMA Direct Marketing Scholarship
Deadline: January 30th
Annually, the New England Direct Marketing Association (NEDMA) offers the Direct Marketing Scholarship to provide $3,000 in college tuition assistance to rising junior and senior-level undergraduate students who are pursuing a degree in marketing, advertising, graphic design, or communications. Qualified applicants must be attending a four-year college in New England, plan to enter a career in direct marketing upon graduation, and submit seven essay question responses displaying their potential for success. Winners will also receive a paid summer internship in a New England marketing firm and attend the NEDMA Conference in May.
12. PPEF College Scholarships
Deadline: March 16th
Since its inception in 1989, the Promotional Products Education Foundation (PPEF) has awarded college scholarships for $1,000 to $5,000 to full-time promotional products industry employees and their dependent children to pursue undergraduate or graduate-level education. Though requirements vary slightly, most require applicants to be enrolled full-time in an four-year accredited U.S. institution, have a minimum cumulative GPA of 3.0, and express a clear intent to work in the promotional products industry upon graduation. Applications must be accompanied by official transcripts, current resumes, letters of recommendation, financial need statements, and personal essays detailing career objectives.
13. Ray Foley Memorial Scholarship Program
Deadline: May 24th
Sponsored by the Distributors Education Foundation of the American Wholesale Marketers Association (AWMA), the Ray Foley Memorial Scholarship Program was created in 1983 to provide educational support to promising youth planning to build a marketing career in the candy, tobacco, or convenience products wholesale distribution industry. Applicants must be dependents or employees of AWMA distributor members, enrolled full-time in an accredited undergraduate or graduate program, and pursuing a business-related course of study. All students must submit two letters of recommendation, an official college transcript, standardized test scores, and a two-page essay explaining career goals in the wholesale industry.
14. Richard Montesi Scholarship Fund
Deadline: April 15th
In memory of the late president and CEO of Marketing EDGE who continually sought to support continued education in the marketing field, the Richard Montesi Scholarship Fund offers $2,000 to individuals currently enrolled in accredited four-year institutions with a major related to marketing. Qualified candidates must reside in the U.S. as a citizen or permanent resident, have taken two or more college-level marketing courses, possess a minimum overall GPA of 3.0, and display a commitment to pursuing a career in marketing. To apply, students must complete an online application form, upload a current resume, and mail an official transcript.
15. Rob Branham Scholarship
Deadline: April 25th
Established in honor of a long-time sales executive and broadcaster who battled leukemia and passed away in 1993 after a bone marrow transplant, the Rob Branham Scholarship is awarded annually through the Ad Club of Connecticut for up to $2,000. The scholarship is designed to promote the highest industry standards of excellence by encouraging bright undergraduate students to enter advertising, marketing, and other supporting fields after graduation. Selection will be based on applicants' academic achievement, SAT/ACT scores, involvement in extra-curricular activities, and career plans. It's advised that candidates receive a referral from one of the Ad Club's professional members.
16. Ron Garikes Student Scholarship
Deadline: May 30th
Through the Society for Marketing Professional Services (SMPS), the Ron Garikes Student Scholarship is presented each year for $2,500 to provide financial support to one student planning a career in professional services marketing specifically in the architecture, engineering, or construction industries. Eligible applicants must be attending a U.S. institution with accreditation recognized by the CHEA, be pursuing an undergraduate or graduate degree in marketing, be enrolled full-time with at least 12 credits each semester, carry a minimum overall GPA of 3.0, and have SMPS membership. The scholarship can only be applied toward academic expenses, including tuition, textbooks, supplies, and educational fees.
17. Shankar-Spiegel Best Dissertation Proposal Award
Deadline: April 30th
Also sponsored through Marketing EDGE, the Shankar-Spiegel Best Dissertation Proposal Award is granted for between $1,500 and $3,000 annually for up to four Ph.D. students in marketing who are conducting research specifically aimed to develop new theories for advancing our understanding of direct or interactive marketing. Marketing doctoral students worldwide are invited to submit their dissertation proposal, including their hypothesis, methodology, data analysis tactics, bibliography, and expected results. Proposals will be evaluated based on their conceptual developments, feasibility, creativity, and potential contribution to the business world.
18. Sunoco Rewards Digital Marketing Scholarship
Deadline: May 31st
Each year, the Sunoco Rewards Digital Marketing Scholarship program is offered for future marketers to show off their talents by creating a digital marketing campaign that could be implemented for connecting consumers with the Sunoco brand. To win the $1,000 scholarship prize, eligible full-time college freshmen, sophomore, and junior-level students must be enrolled in an accredited college, have U.S. citizenship, and not be related to any Sunoco employees. After familiarizing themselves with the company's current promotions, applicants can upload their original digital marketing plan or web-based presentation for consideration.
19. VacationRoost Interactive Marketing Scholarship
Deadline: June 15th
As an industry leader for finding vacation rental homes and condos at over 80 destinations, VacationRoost has created an Interactive Marketing Scholarship to award $2,500 to up-and-coming marketing professionals interested in pursuing a career in creative marketing for online businesses. Applicants must be actively enrolled in an accredited U.S. institution, have a declared major relevant to marketing, and show potential in the online marketing arena. For consideration, candidates are asked to submit an online application, write a 500-word statement outlining their career objectives, and compose a 1,000-word essay discussing how Internet marketing has transformed business.
VacationRoost Interactive Marketing Scholarship
2795 East Cottonwood Parkway Suite 300
Salt Lake City, UT 84121
Deadline: April 30th
Since 2003, the American Marketing Association Foundation (AMAF) has offered the Valuing Diversity Ph.D. Scholarships for $1,000 to widen opportunities for underrepresented populations to pursue a marketing doctoral program. Eligible candidates must represent an ethnic minority group, have U.S. citizenship, be enrolled in an on-campus full-time doctoral program accredited by the AACSB, have completed at least one year, and show exceptional talent in marketing. Applications must be accompanied by two letters of recommendation, an outline of the student's dissertation research proposal, and an essay describing how they plan to impact marketing.
Since the annual tuition rates for receiving your marketing degree will likely continue to rise, it's essential that you search for alternate sources of financial aid to make your journey in higher education more affordable and less stressful. Scholarships are a great option because they don't need to be repaid and won't leave you with mountains of debt upon graduation. So, use your marketing skills to highlight your best features and biggest selling points to land some of these great marketing scholarships.