Thanks to the growing popularity of online technologies and social media, more organizations are creating Internet marketing scholarships specifically to encourage college students to enter this fast-growing field.
Since statistics show there are more than three billion Internet users surfing the Web worldwide, it's essential for businesses to hire digital marketers for improving brand awareness, learning consumer preferences, boosting website traffic, connecting with loyal customers, and enhancing their profitability. Internet marketing graduates are in high demand to use their marketing skills specifically in web and mobile-oriented applications over the Internet.
If you're looking to turn your Facebook obsession or Twitter addiction into a successful marketing career, below are 20 of the best scholarships available for aspiring Internet marketers to finance their educational endeavors.
1. AWeber Email Marketing Scholarship
Deadline: May 31st
As a private firm helping over 100,000 businesses, entrepreneurs, and bloggers increase their profitability through web-based email marketing software from suburban Philadelphia, AWeber offers an Email Marketing Scholarship annually for $1,000 to the nation's next generation of talented online marketers. Eligible candidates must be graduating high school seniors or current undergraduate students seeking a degree related to Internet marketing to impact how people communicate in the future. In addition to the application, students must answer a nine-question survey and write a 500-word essay describing how changing communication tools have rapidly impacted society in dramatic ways.
2. Boomtown Internet Group Scholarship
Deadline: June 12th
Since being founded in 1993 by Sue McCrossin as a specialized firm for web design, SEO, and other digital marketing services, Boomtown Internet Group has awarded one $500 scholarship each year for young Internet marketers seeking financial assistance to complete additional training. For consideration, candidates must write a 1,500-word essay describing how social networking is good for society, how mobile apps are changing customer service, how Internet marketing influences business, or the benefits of using eCommerce websites. Participants must submit their essay with proof of enrollment at an accredited college or university to qualify.
3. Conversion Digital Marketing Scholarship
Deadline: September 19th
Well-known for being a performance-driven digital marketing firm and a trusted partner for many of North America's largest brands, Conversion presents two annual scholarships for $1,000 apiece to post-secondary students who are passionate about digital marketing. Eligible applicants must be enrolled full-time in an accredited university, have American or Canadian citizenship, have a declared major in marketing or communications, and submit a current official transcript. Interested students will need to write a 750-word essay outlining their current marketing-related involvement and their future career aspirations in the digital marketing field.
Conversion Digital Marketing Scholarship
174 Spadina Avenue Suite 200
Toronto, ON M5T 2C2
4. CPC Strategy Digital Marketing Scholarship
Deadline: December 15th
First founded in 2007 as a digital marketing agency that specializes in shopping feed management for online retailers, CPC Strategy pays forward its success by offering $1,000 annual scholarships to talented, ambitious college students seeking to develop their digital marketing interests in the rapidly growing eCommerce industry. Eligible candidates must be enrolled as full-time or part-time students, be attending an accredited U.S. college, have a declared major in marketing, and show clear enthusiasm for an online career. Application packets won't be completed without a current resume and a personal essay or video introducing the applicant's future career objectives.
5. CustomerBloom's Scholarship Contest
Deadline: November 28th
Annually, the CustomerBloom's Scholarship Contest is available for young new leaders in the digital marketing industry to compete for up to $1,000 in tuition support to receive an accredited two or four-year degree in marketing from a U.S. college, university, or trade school. To qualify, candidates must upload a creative five-minute video to YouTube discussing how ideas help shape the world, why education is a critical component of success, and what motivates them to achieve greatness. Along with the funding, recipients will have the opportunity to intern at CustomerBloom, which is one of the hottest companies operating in the digital marketing arena.
6. Digital Third Coast's Digital Marketing Scholarship
Deadline: March 1st
For actively enrolled full-time freshman, sophomore, junior, or senior undergraduate students, the Digital Third Coast's Digital Marketing Scholarship can offer $500 to help achieve career goals of working in search engine optimization (SEO), pay-per-click (PPC), content marketing, and other branches of digital marketing. Qualified applicants must be enrolled in an approved two or four-year U.S. college with a minimum overall GPA of 2.5 in a marketing, advertising, or public relations degree program. Interested students must write a 500-word essay sharing how they think digital marketing will continue to develop over the next five to 10 years.
7. Dynamic Web Solutions SEM Student Scholarship
Deadline: May 1st
With the goal of increasing the pool of talented graduates with the essential understanding of Internet marketing principles to effectively maximize online marketing campaigns, Dynamic Web Solutions has created a new SEM Student Scholarship to provide $1,000 annually. Eligible candidates must be enrolled full-time at James Madison University, have a declared major in Internet marketing, have a minimum overall GPA of 3.0, and be participating in hands-on practicum through the Google Online Marketing Challenge. Preference will be given to any JMU students who are taking courses related to search engine optimization (SEO) and search engine marketing (SEM).
8. GMR Web Team Marketing Scholarship
Deadline: January 3rd and July 30th
As a full-service digital marketing agency that provides customized Internet marketing plans for small and medium established businesses, the GMR Web Team distributes a $1,000 academic scholarship each semester for currently enrolled undergraduate students pursuing a business degree with an emphasis in marketing or Internet marketing. Eligible applicants should be taking at least 12 units per term, be attending an accredited post-secondary institution, and carry a minimum overall GPA of 3.0. With the application form, students must attach a one-page personal statement and create a logical Internet marketing plan for a fictional business.
9. Elite Strategies Internet Marketing Scholarship
Deadline: July 15th
Each year, the Elite Strategies Internet Marketing Scholarship is presented for students who are currently enrolled or scheduled to enroll in the Marketing Department at Florida Atlantic University full-time to complete a bachelor's degree in marketing, MBA in marketing, or computer science major with a minor in marketing. Qualified applicants must have a minimum overall GPA of 3.2, reside within Florida, and demonstrate the ability to successfully enter a career specifically in the Internet marketing field. Along with the scholarship, recipients will be invited to join the Elite Strategies internship program and receive career advisement from the firm's Internet marketing staff.
10. HubShout Internet Marketing Scholarship
Deadline: March 1st and November 1st
Once each semester, the HubShout Internet Marketing Scholarship will be distributed for $1,000 to two outstanding college students who demonstrate a clear passion for entering a career in the growing online marketing industry. To qualify, candidates must have completed at least one year of post-secondary education, be enrolled full-time in an accredited U.S. institution, maintain a minimum cumulative GPA of 3.0, and have a declared major in marketing. In the application, students will be asked to briefly describe their career goals and list extra-curricular activities that show their clear interests in online marketing.
HubShout Internet Marketing Scholarship
200 Little Falls Street
Falls Church, VA 22046
11. Infinity Dental Web Marketing Scholarship
Deadline: June 30th
Infinity Dental Web has established an Internet Marketing Scholarship to provide $250 for promising post-secondary students who exhibit the marketing skills needed to contribute to the success of businesses and promote quality dental care. In order to be eligible, applicants must be attending an accredited college in the upcoming fall, have a declared major in marketing or a similar field, and be in good academic standing. In the application process, students will be asked to imagine themselves as marketing professionals hired by a dental practice and create a 600-word essay describing which marketing messages they'd use.
12. Majux Marketing Scholarship Program
Deadline: July 30th
As an Internet marketing agency in Philadelphia that works with law firms, eCommerce websites, and businesses of all types, Majux Marketing has decided to give back to the profession with an annual $1,000 scholarship program for the nation's next generation of Internet marketers. Qualified candidates must be U.S. citizens, be enrolled full-time at an accredited university, have a declared major in marketing, possess a minimum GPA of 3.0, and be interested in an online marketing career. Applicants must prepare a 650-word essay describing how they'd use a $10,000 budget to successfully promote an eCommerce project.
13. Mark Duda Scholarship Fund
Deadline: April 15th
In memory of the Director of Database Marketing Services at the Meredith Corporation who passed away unexpectedly in 2011, the Mark Duda Scholarship Fund has been created through Marketing EDGE to provide $1,500 annual awards to graduate students seeking to enter today's data-driven business community with a career in direct, interactive, or digital marketing. Eligible applicants must be enrolled full-time in an accredited graduate school and have at least one full semester of their advanced marketing degree program remaining. Applications must be accompanied by an official transcript, proof of enrollment, and a 500-word personal statement discussing the candidate's relevant internship/work experience in marketing.
14. Odenza Marketing Group Scholarship
Deadline: March 30th
Well-known for giving clients a competitive edge through quality incentive marketing solutions since 1998, the Odenza Marketing Group offers an annual $500 scholarship to promising young students between the ages of 16 and 25 who show an exceptional level of talent for entering a career within the digital marketing field. Qualified candidates must be U.S. or Canadian citizens, be enrolled full-time in an accredited post-secondary institution, have at least one full year of studies remaining, have a declared marketing major, and maintain a minimum overall GPA of 2.5. For consideration, students must write two essays with a thesis statement, supporting evidence, and concluding paragraph.
Odenza Marketing Group Scholarship
4445 Eastgate Mall Suite 200
San Diego, CA 92121
15. Optimum7 Internet Marketing Scholarships
Deadline: February 1st and October 1st
Twice each year, Optimum7 sponsors Internet marketing scholarships for $250 to support the higher education dreams of academically responsible students pursuing a bachelor's degree related to marketing in South Florida. Eligible candidates must be enrolled full-time as undergraduates in an accredited university, have a minimum cumulative GPA of 3.0, have U.S. citizenship or permanent residency, and show potential as a future Internet marketer. Applicants must submit a 1,500-word essay answering how Internet technology has impacted education and how they'll use the Internet to advance their own education.
16. Rand Internet Marketing Scholarship
Deadline: August 5th
Annually, Rand Marketing offers a $1,000 scholarship to recognize the artistic and creative ability of an outstanding graduating high school senior or college student who is pursuing a degree in Internet marketing, web design, graphic art, or marketing. Eligible applicants must be enrolling full-time in an accredited U.S. university, plan a career in the website development industry, be in good academic standing, and exhibit financial need. Along with the application, students should attach a personal statement discussing their future career goals and a 250-word essay with an original sketch of an inspired website design.
17. Rocket55 Digital Marketing Scholarship Contest
Deadline: May 31st
As a Minneapolis-based digital marketing agency that provides a range of web design, SEO, social media, and PPC management services, Rocket55 has initiated a Digital Marketing Scholarship Contest to award one lucky winner with a $1,000 scholarship each year. To qualify, participants must be currently enrolled in an accredited U.S. college full-time, have a declared major related to marketing, and be actively pursuing a career in digital marketing. Contests will be judged based on their 500-word essays describing how digital marketing will change in the next five years, how search engine optimization will likely change, or what social media campaigns have resonated with them personally.
18. SiteBumpers.com Internet Marketing Scholarship
Deadline: January 1st
Designed to support the growth of future Internet marketers, the SiteBumpers.com Internet Marketing Scholarship is awarded for up to $1,500 annually for one United States student and one international student interested in completing the esteemed Planet Ocean Communication's online training coursework in social media marketing, SEO, and/or reputation management. All applicants must be enrolled full-time in an accredited college, have completed at least one year of college courses, carry a minimum overall GPA of 3.0, and be majoring in marketing. Applications must include a short essay in which candidates explain what they'll add to the Internet marketing industry specifically.
SiteBumpers.com Internet Marketing Scholarship
6320 Canoga Avenue Suite 1500
Woodland Hills, CA 91367
19. Sunoco Rewards Digital Marketing Scholarship
Deadline: May 31st
With the mission of encouraging college students to develop new tactics and platforms for businesses to connect with consumers on the World Wide Web, the Sunoco Rewards Digital Marketing Scholarship is offered for $1,000 annually to future digital marketers. Eligible candidates must be U.S. citizens or permanent legal residents, be enrolled full-time in an accredited post-secondary institution, and need financial support for tuition fees. To apply, interested students should submit an online application, attach written proof of enrollment, and create a web-based presentation depicting a new digital marketing campaign that could be implemented for Sunoco's APlus convenience stores.
20. VacationRoost Interactive Marketing Scholarship
Deadline: June 15th
Renowned for being an industry leader in helping Internet users find vacation rentals and hotels at over 80 worldwide destinations, VacationRoost presents a $2,500 Interactive Marketing Scholarship each August to encourage an upcoming online marketing professional to continue developing their creative marketing tactics in higher education. Applicants must submit an online application with a 1,000-word essay describing how Internet marketing has changed the business world and a 500-word outline of their personal career objectives in online marketing. Though it's not mandatory, preference will be given to candidates who have published their essay on a website, blog, forum, or school webpage.
As a recent survey from SEO Moz found that the average mid-career salary for web marketing professionals is a whopping $123,403 each year, it's clear that pursuing a business degree specialized in Internet marketing can start a lucrative, in-demand career. Though experience trumps an education, many choose to earn an Internet marketing degree and Google AdWords certification to clearly demonstrate their dedication, initiative, and professional competency to employers. For help financing your additional years of post-secondary training, click into some of these great Internet marketing scholarships to unlock a wealth of tuition dollars.