What is the Employment Outlook for Careers in Marketing?

If you’re thinking of studying to earn your degree in marketing, perhaps you’re wondering about which careers in marketing are most in demand right now. Popular job titles in this field include marketing manager, market research analyst, content marketing specialist and social media specialist. Let’s explore the future employment outlook for individuals with expertise and interest in these marketing specializations.

The Employment Outlook for Market Research Analysts

If you’re looking for a marketing career in a fast-growing specialization, consider becoming a market research analyst. Experts at the US Bureau of Labor Statistics expect to see US employers create 92,300 new analyst jobs by 2024. That’s a whopping 19 percent percent rate of growth in the near future. They attribute the rising demand for analysts to the increased use of data. Many employers are seizing opportunities to utilize new software to capture data they never had access to before. They want to apply what they learn and use the information to cut costs and increase efficiency in their marketing efforts.

To position yourself well for taking advantage of this upswing in demand for market research analysts, you’ll want to hone your understanding of statistical methods and your data analysis skills. If you have the resources to pursue a master’s degree, the graduate-level education could help to improve your employment outlook for finding an excellent job in this field. Employers prize well-educated applicants who have obtained academic credentials in a related field such as marketing, market research, business administration or statistics.

Recommended reading: Top 20 Cheap Online Marketing Degree Programs (Bachelor’s)

The Employment Outlook for Marketing Managers

The demand for marketing managers is trending up at a rate of about 9 percent. The Internet is a major growth driver. Many employers are seeking marketing managers with expertise creating and launching digital media campaigns. Figuring out how to reach their prospective customer base online is a top priority as consumers increasingly flock to blogs and websites in search of product reviews and content that will influence their purchasing decisions.

The Employment Outlook for Content Marketing Specialists

Experts at the US Bureau of Labor Statistics aren’t yet reporting separate data for the field of content marketing. A similar role, “content strategist,” is also not tracked separately. According to an article by Kerry Jones posted at Marketing Land, the availability of new content marketing job titles grew at a rate of almost 350 percent between 2011 and 2015 on one popular job search platform.

The Employment Outlook for Social Media Specialists

Experts at the Bureau of Labor Statistics categorize social media specialists into the larger group classification of public relations specialists. This is a growing niche. Experts forecast that employers will add 6 percent more public relations specialist jobs to the United States economy by 2024. The growth is being fueled in large part by the increasing demand for social media expertise. Familiarity with social media trends and platforms is crucial if you want to land a job in this field right now.

You’re now up to date on the future employment outlook for professionals working in marketing. If you’re considering any of these careers in marketing, we hope you’ll take advantage of these insights to formulate a strategy for acquiring the expertise and credentials you’ll need to succeed.